Peek - a new device just for email

Well well well... isn't that awkward...
A device which looks very nice, designed just for emails...

Here's what they are writing in their site:
"Peek is a super thin and stylish device that lets you take your email with you and stay connected. With Peek service you get unlimited email for a flat, low monthly rate. Totally easy.
Sound interesting? Peek will be available this fall in stores nationwide
I have a suggestion for improvement:
How about we move that side wheel and turn it into a trackball?
Oh, and while doing it, let's add some phone capabilities to the device and call it ...
hmmm... how about... Cranberry?