Is it time for Modu?


With so many new mobile devices out there, there's one company that does things a bit differently, it's called Modu.

Modu, in case you never heard of it, is a tiny modular phone that can be slipped into different devices (called “jackets”) — such as MP3 player, GPS, bigger cell phones, car stereo, or digital camera.

The company was founded by CEO Dov Moran whose previous company, M-Systems, pioneered the concept of the USB flash drive and sold to SanDisk for $1.6 billion in 2006.

(Read more about the company in here)


Couple of days ago, I had a chance to play with a modu unit for a few minutes and I must say I have some doubts about how well this idea will work.

Think of Modu as an expanded SIM card. Smaller than iPod Nano, it can place calls, send text messages, and hold contacts. Modu can be inserted into different device jackets, depending on the functionality needed. The camera jacket, for instance, can be paired with Modu to send pictures over the wireless network.

So far so good, right? But check this out:

IMG_0589What happens if I want to take pictures and talk at the same time? or maybe hear music in my car and use Modu as a camera to picture the view? Will I have to pull out my Modu from one jacket to another?

This and more: one of the great things in having one powerful device is having all the features all the time: when I'm in the gym I can use my phone as an MP3 player, then I leave the gym and go to the beach - it's there with me to take pictures, on my way back - I can use it as GPS or connect it to my car stereo if I want to hear my music again. All in one device.

I wouldn't want to carry a jacket for each function, it may become annoying - I would need a new bag for all of them!

modu4 modu6 modu2

On the other hand, for gadgets fans, jackets might be a cheap way to continuously upgrade their gadgets collection. I can already imagine myself collecting different jackets, as long as the price is attractive of course. It may also become a cheap simple phone eventually. I assume this might be the good side of modu.

But then again, it will be impossible to carry them everywhere...

What do you think?

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Here's a brilliant video showing the concept:

Here's a video interview with Dov Moran, founder of Modu:

Thoughts, anyone?


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