OK, this is something you have to see to believe.
How about a rugged iPhone, or iPod Touch? Usually to get the minimum protection to your beloved gadget, you have to wrap it with a 'not-to-fancy-looking' cover. But here's something different:
A special cover, made from a substance called d3o, a lightweight material developed by the British company d3o Lab, which is not only extremely flexible, but has a special behavior of becoming very stiff when encountering an abrupt force.
Check for yourself:
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