If in the past many people giggled when occasional "iPhone killers" appeared and then disappeared... (remember the first Diamond? the Pre? the XPeria?). But today, 3 years after the iPhone made his premiere, it seems like things have changed, and the popular term "iPhone killer" is more realistic than ever.
Apple needs to start worrying; Droids from the right, Pre and HD2 from the left - they are not kidding around, this time - it's for real.
I think Apple should be worried. Why, you ask?
Because every good thing must come to an end sooner or later and with so many companies out there seeking for more than the leftovers, someone will surely get it right sometime.
We are now on the verge of the point of no return where new devices actually have most (if not all) of the iPhone goodness (auto screen rotation, finger gestures, multi-touch, app-store, etc.) running on a much better hardware. Disturbing...
While most of the new devices now look pretty much the same, act the same and do the same things - it's reasonable to think that Apple has much more to lose than to earn from this "uniformity" process because While all the others closed a significant conceptual gap (at last!) around usability and graphics, Apple closed some minor functional gaps (MMS, Copy/paste) that were never a deal breaker and added little innovation comparing to the past (like: a compass? again? give me a break).
The question now is how can Apple continue to improve its' brand, upgrade the 3-4 years technology (which is not getting younger...), continue to innovate and at the same time protect the market share from beasts like Google, Motorola, Samsung, HTC and practically the entire mobile world? Can't wait for July to see...
In a post I've made few weeks ago I came to the (subjective) conclusion that iPhone still leads the smartphones racetrack, but with so many new handsets out there and with Apple practically fighting all the others - it may not last for long.
I can't wait to see what Apple hides in the sleeves for July. I bet we will see the iPhone 4.0 with some new functionality, but will it have a better screen display? will it include a "pro" version with a physical keyboard? will it allow easier customizations? new camera maybe or at least a decent today screen?
What will be Apple's next revolutionary innovation?
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