The NPD Group, a leading market research company, has released the wireless market research which reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 % behind RIM’s OS (36 %) and ahead of Apple’s OS (21 %).
“As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share,” said Ross Rubin, executive director of industry analysis for NPD. “In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.”
Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless’s smartphone sales on par with AT&T in Q1. According to NPD’s Mobile Phone Track, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).
I believe those numbers are amazing. I wonder how will those numbers change once the iPhone 4.0 is released and once Verizon will start selling it as well. I believe next quarter's report will look different.
But only time will tell…