3 Reasons why Apple's solution to the Antenna crisis is bad


So regarding the antenna issue (you know… Apple… iPhone 4… you know what I'm talking about…). I was actually planning to purchase an iPhone 4, but for now I'm postponing those plans, I didn't like Apple's reaction to the Antenna crisis, and I don't like their solution which is simply not good enough for me.

I believe that even if a small percentage of potential buyers will do the same as me – Apple will feel the impact of the arrogant antenna design real nice.


I have to be honest here and say that I still iPhone 4.0 OS rocks, and the other device specs look fantastic. I also think other smartphones today have basic flaws (had a lot of issues with the Nexus one for instance) – but I expected Apple to come up with a much better solution.

So here's why I believe Apple's press conference (and the decision to hand over free cases) is not satisfying:

1. What about people who want a shiny "caseless" iPhone? They are paying a lot of money to get a device that looks great, thin, compact, elegant, but… err… guess what… must be hidden inside a goofy looking case…

2. What about the next shipments of iPhone4? Wouldn't it be wise to fix the problem by adding a tiny transparent layer of "something" to cover the problematic area? Oh, I know, once doing that – everyone will want to replace their current iPhone4 with the new one… Apple can't risk it…

3. What about radiation? I mean, now it's obvious that the human body is doming "something" when touching the antenna (otherwise we wouldn't see the bars dropping…), who knows what other side effects are there with this pathetic design – human body turning into a radiation shield or something…

Another thing I didn't like with the press conference was the attempt to drag other companies into the discussion… you made a silly design decision, you are screwed, don't bring others to the party…

Here's RIM formal reaction:

"Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple."

- Mike Lazaridis and Jim Balsillie

To summarize, for now I'm sticking with iPhone 3G. Sure, it's slow, but for now I don't see a reason why to give Apple a reword for their current behavior. I will wait for a little while, as I believe this issue will continue to create interesting news, and who knows, maybe iPhone 5 will be released sooner than planned?

What do you think about the way Apple handled this crisis? I would love to hear your thoughts about it…


Dean Murphy said…
I am eligable to upgrade my handset in October this year and was looking forward to getting an iPhone 4 when the time comes.  I also don't like Apple's response to this issue and hope that another hardware revision will quietly released to the market by October.

I know I don't want another Windows Mobile handset and although Android is looking like a promising platform it doesn't have the same quality controls that Apple enforce on the app store.

I have a number of apps that I've purchased for my iPod Touch and don't want to have to buy their equivalents for another platform.

I just hope Apple bow to public pressure and fix this problem, especially as I'm left handed!!