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Sep 23, 2011

iPad is king, says Gartner, mainly due to the user experience and price

Every day I read about a new mobility report presenting sales numbers, and trends in the mobile world. There are always differences, and many interpretations for each report, but summarizing them up is always a nice thing that gives a better view of the trends in mobility.

Here are some new numbers, statistics, and my personal view…


iPad is still the undisputed king:

ipad_king

Let's begin with Gartner. According to a report from 2 days ago "Media tablet sales will continue to experience strong growth through 2015 when sales are forecast to reach 326.3 million units". Interesting numbers, but the important part of the forecast concerns Apple's iPad; Gartner believes that the iPad will continue to lead the market, and will keep over 50% of the market share even beyond 2014 despite of all the competitors (Android, BlackBerry, and soon Windows 8 slates).

Few sentences that explain the reasons:

“This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal."

So far, Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications” Ms. Milanesi said. “Google will address the fragmentation of Android across smartphone and tablet form factors within the next Android release, known as ‘Ice Cream Sandwich,’ which we expect to see in the fourth quarter of 2011. Android can count on strong support from key OEMs, has a sizeable developer community, and its smartphones application ecosystem is second only to Apple’s.”

“Most of Apple’s competitors are struggling to meet Apple’s prices without considerably sacrificing margins. Screen quality and processing power are the two hardware features that vendors cannot afford to compromise on,” said Roberta Cozza, principal analyst at Gartner. “They should consider everything else ‘nice to have,’ rather than essential, in order to keep bills-of-materials costs competitive with those of the iPad.”

(in short: iPad wins in price and user experience).

Oh well, I guess we knew all of that part already, I've been talking about the user experience factor for a long time now. It's amazing to see how companies, platforms, software applications keep failing in the most important thing (after functionality of course) in technology. People, wake up. Invest in UI first, then in multi-tasking, generic solutions, personalization, etc. UI FIRST.

Gartner Report mobile 2011 Tablets iPad King

(and I didn't even know MeeGo has tablets running it, did you? )

 

ipad-crown

You can read more about the Gartner report in the following links:

Gartner: Still no true iPad challengers through 2015

Gartner Report


Next topic: customers loyalty to mobile devices.

Customers loyalty is low (well, if you are not using an Apple device, that is…)

According to a survey conducted by UBS Research (via GigaOM), , iPhone users are happy with the phone and 89% of them are about to continue and use the platform. Android users, as a comparison, are much less loyal, with nearly one-third (31%) of them planning to switch to an iOS device in the future.

"In general, retention rates appear to be falling for most of the OEMs. Relatively, Apple’s retention rates have held up incredibly well even as its market share has risen. Interestingly, when we look at all consumers who are considering changing handset OEM provider, Apple remains a significant net beneficiary. Alongside Apple, only Samsung and HTC also appear as net beneficiaries (more users won than users lost). Interestingly, of our respondents who are current Apple subscribers, only 6% indicated that they intended to move to a different OEM, with 4% saying they were undecided. This suggests that the retention rate for Apple could end up being as high as 93%. [UBS Research]"

Is it another symptom of the the user experience? I'm sure it is. "You give us perfect experience – we stay loyal", they all say.

You can read more about customer satisfaction and loyalty in the following links:

iPhone owners very loyal, BlackBerry not so much


2/3rds of Google's mobile search comes from… Apple…

I will end this one with an interesting number coming from (surprise surprise) Google…

One of the employees of the search giant, said during a testimony) that 2/3rds of mobile search comes from Apple iOS devices (iPad, iPhone, iPod). That's extremely a lot comparing to the numbers of Android phones (Source). Maybe iOS users like the Internet more than Android users? I doubt if such thing can be true.

More market numbers and trends in the mobile spoon smartphones market section



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