Smartphones Market – Summarizing Q3

Smartphones Market - The Mobile Spoon

A new report by Nielsen reveals some interesting mobility market numbers.

According to the report, only 43% of all US mobile phone subscribers own a smartphone. Among consumers aged 25-34 there are over 60% who own smartphones.


Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% in July. Apple’s iOS, has remained lock-steady at 28%, while RIM's BlackBerry has dropped below 20% for the first time in a few years. Microsoft's Windows Phone slowed down from 9% to 7% and if this trend continues I may need to stop writing anything about it at all!

Read more about the Nielsen report in here.

This report is published after Q3 has brought a lot of interesting developments in all leading platforms: iOS5, Android 4, Windows Phone 7 Mango – were all released and the war continues.

While Android continues to gain more popularity, Apple still rules the market when it comes to hardware sales. Apple’s iPhones are used by a full 28% of all smartphone customers, making them the top manufacturer for yet another quarter.

Not only that, but in this quarter, Apple captured more than half of the handset industry’s overall operating profits — 52%, you can read more about it in here.


Metformin said…
Android really creating the history of smart phones. Because of its amazing features that is powered by Google.
Hey Gil,

Wow, this report by Nielsen is shocking to me because in this day and age I thought a lot more people than that had smartphones. No surprise that Apple still rules the market, but I know Android is quickly gaining on them. Thanks for sharing.
I think it's just a matter of time when Android will dominate the smartphone industry. One of the reasons is the affordability. Most Android phones have a wide variety of choices, from entry-level into high-class level. If you're on a tight budget, you can choose from the entry-level phones which is cheaper than iPhone. Another reason is the style. Different Android phones offer unique user interface and software which suits the style of the user.
Apple's success has emerged a number of other players in the smartphone market. Companies like LG, HP, RIM, Microsoft, Google, Palm, Nokia, etc. all began to develop mobile stores where customers with mobile platforms can pay and download applications. Just like Apple, Google has been achieving success as well with Android as sales continue to rise dramatically.

Mathy Garcia