Mobile Mashup is here, and it’s coming to the enterprise


The mobile industry is constantly bringing new technologies into our world. Some of them immediately turn into mainstream (tablets for instance), while others are just out there, waiting for the right moment to become massively adopted.

NFC (Near Field Communication), Augmented Reality, QR Codes, are just some of the new stuff surrounding us, but they are quickly blending with other trends, not necessarily mobile, such as social networks, knowledge collaboration, big data, cloud computing and more.

Introducing the Mobile Mashup:

I call it: Mobile Mashup: a combination of technology with other consumer trends, ending up being just “capabilities” we have in our mobile devices. It’s a phenomena, where so many new technologies are created and quickly adopted in one way or another. It’s here, and it’s here to stay…

Mobile Mashup and the Enterprise:

People often refer to the consumerization of IT as something that mostly involves hardware (smartphones and tablets), when in fact it means much more than people bringing their personal devices to work. It’s the beginning of a bigger change, where consumer habits are impacting working habits. An employee that is using an iPad for his personal use, will want something similar for his working tools. The expectations grow, in terms of hardware, software, user experience and capabilities. Enterprise companies still find it hard to deal with that – but they must.

Instead of being afraid of it, business organizations should understand the huge potential in embracing the mobile mashup; identify the things that can improve the performance (it doesn’t have to be all of them), and adopt them.

Here are some of the ways organizations can actually benefit from adopting the mobile mashup:

  • Productivity can be improved when technologies are used wisely to automate activities and reduce “manual” work – mobile mashup includes such technologies.
  • Efficiency can grow by utilizing the knowledge of the collective using various knowledge collaboration technologies – collaboration tools are part of the mobile mashup.
  • Satisfaction can be increased by deploying some of the cool things that will ease the lives of the employees and make them feel comfortable. It can be modern devices or user friendly software.
  • Execution can be improved by keeping data coming from the field and analyze it over and over. Call it “Big Data”, call it “Mobile Analytics” – it doesn’t matter, as long as the process is made and business decisions are created as a result to constantly improve execution level.


Is it really working?

I’ve personally seen organizations dramatically improving their mobile users’ satisfaction by giving them iPhones instead of Windows Mobile handhelds, I’ve watched field users getting short, modern, training videos with short exams afterwards to ensure knowledge is kept and to reduce the need for long painful courses. I’ve seen companies analyzing themselves so well, to understand what’s really slowing them down, and find creative ways to solve those obstacles. It’s doable.

The mobile mashup is here to stay. It may change in time, but the idea of utilizing modern technology and trends, in combination with powerful mobile applications – remains the same.

And believe me, it can push forward your organization performance.


You're right the landscape is definitely changing. There's also a rise in companies letting employees use their own smartphone (BYO) for work and then installing locking software such as MobileIron on it to help with the security needs. It's a cheaper way and people may actually prefer it as they don't need to have 2 phones with them.

Still early days for this in Australia though (where I'm From).