Analyzing Apple Watch Launch Results


Amazing Apple Watch sales in the first week

According to estimates from leading analyst slice intelligence Apple sold almost 1 million watches in a single day. Of course, we are talking about the first day the Apple Watch became available for pre-orders, and the majority of buyers are proud owner of other Apple products such as iPhones, iPads and Macs:

“Among those buying an Apple Watch, 72 percent purchased an Apple product in the past two years (iPhone, Apple computer or iPad), and 21 percent of them pre-ordered an iPhone 6 or iPhone 6 Plus mere months ago. Nearly one-third purchased two Apple products and 11 percent bought all three devices, in addition to their new watch.” (source)

According to analyst Ming-Chi Kuo (KGI Securities), who has a respectable track record at reporting on Apple, Apple Watch global sales has exceeded 2.3 million units. Another amazing number.

Read Also: How to select the right wearable?


What do those numbers mean?

As many people expected, Apple is reshaping the smartwatch industry as we speak:

1. In just one day Apple sold more smartwatches than Android Wear did during entire 2014

I recently wrote about the existing smartwatch operating systems in this guide: A List of All Operating Systems Running on Smartwatches [Wearables] and mentioned that Android Wear accounted for just 15% of smartwatch sales in 2014 - total of 700,000 devices. If this is the case then Apple Watch managed to sell more in a day than Android Wear did in entire 2014.

2. In just a few days, Apple jumped to being the biggest smartwatch player with 50% market share

4.6 million smartwatches and smart-bands were sold globally during 2014 (according to Canalys). That’s a combination of sport bands such as Fitbit and smartwatches, but even with that in mind, Apple is now the biggest player in this space with sales estimation of over 2.3 million watches representing 50% of the market. That’s almost too easy…

3. Even before launch, Apple Watch had over 3,000 apps

Apple did a pretty good job onboarding developers to start building Apple Watch apps. At launch there were over 3,000 apps (3,061 apps according to App Annie). Much higher than the initial number of any other wearable platform out there.

ZDNet performed a comparison between Google Play apps for Android Wear and Apple Watch apps in the AppStore and came up with a pretty amazing opinion




What’s next?

It’s really impossible to predict what will happen next with the Apple Watch (and with the entire smartwatch industry). Apple seems unbeatable right now. 

On one hand, there is a good chance that the Watch will continue to shake things up in this industry as the iPhone did with smartphones. Apple will remain dominant and profit will continue to grow.

On the other hand, we are talking about a different product category than smartphones. I definitely see a scenario where sales will slowly decrease to a point where people who buy the Apple Watch are either wealthy enough to get one every 1-2 years or technology/Apple fans. In such scenarios, smartwatches will remain a relatively small niche market with a few vendors (with Apple as the leader).

The third option is that history will repeat itself and Android Wear will quickly catch up in terms of capabilities (and apps) while cheap models will turn smartwatches into commodity. In such scenario Apple’s Watch will continue to act as the high-end model of an industry of hundred of different Android-based watches.

Read also: A Guide to Smartwatch Operating Systems
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