This is why 3D Touch failed
Hey iPhone users, how many times have you used 3D Touch this week? I use it every now and then, but most users I talk to rarely use it (or "never knew it existed” to quote some of them). It has been a few years since Apple introduced ForceTouch with the Apple Watch (later called: 3D Touch for iPhones) and it seems like it has not been successfully adopted. With iPhone XR missing this capability, there are now solid rumors that Apple is going to phase it out soon. It’s easy to tell when a new OS feature is a big hit: - It quickly becomes popular - Apps developers embrace it and implement incredible features with it - All other players copy it None of those things happened with 3D Touch. Here’s why I think it failed: It doesn’t feel natural The original iPhones were all about making things simple, elegant and delightful. 3D touch is e...