Your boss is obsessed with terminology? You probably deserve it!

My first boss was fanatical about using the right terminology and industry jargon. 
He was right.
I recently came across an interesting post by a product manager, complaining that her CEO freaks out whenever a wrong term is used in a document, a meeting, or even worse, in the product.

It reminded me of my first CEO who repeatedly urged all of us (sales, PMs, developers, QA engineers) to use the terminology and jargon used by the industry our products operated in.

He used to argue with us, correct us, waste time on explaining that words are more important than features, and he even fired someone for using Disney-style terms in a product demo (true story!). He was fanatical about terminology, and while it felt like madness 20 years ago, today I know he was right and we were all wrong.

Reading that young PM question (and some of the answers), convinced me to write this post and emphasize why product leaders should MUST be fanatic about terminology. 
It all comes down to communication, aut…

20 Dark Patterns to avoid when designing products

2 months ago I collected a crazy list of 84 cognitive biases that can be used to design better products.

The post received a lot of positive feedback, tons of backlinks, and was featured in numerous UX newsletters, but there were some readers who didn’t like the provocative title (using the term “exploit”) and thought that some of the examples (heck, I made over 40 design snippets that night!) were too manipulative and got into the gray zone of design, acting as dark patterns.

While I agree that some of the examples I used (especially the ones related to scarcity effect, loss aversion, and negativity bias) were a little bit manipulative, most for them were perfectly legit, and demonstrated how good design should take advantage of the human brain (with all of its' malfunctions) to convey a better message, emphasize the value of the product, improve conversion rates and establish trust with the users.

Since the term 'Dark Patterns' was brought up in those discussions, I dec…

10 shades of MVP (or: how to develop a product without developing a product...)

A minimum viable product (MVP) is often perceived as a subset of the real product: a minimized version, lacking some features or missing some UI fine-tunes, but in fact, an MVP is more of a tool to test the core idea of what’s intended to be a product someday.

While the name MVP suggests that it has to be both a product and a viable thing - the software industry has proven it doesn’t have to be the case. 
In fact, an MVP doesn’t have to be a product at all: it can be an email, a Facebook group, a service, or a bunch of processes performed manually.

An MVP is there to help you test your business riskiest assumptions, see if your product can provide enough value to attract customers, and collect some feedback that can guide you through the product development.
And last, people should be willing to pay for it (with real money or some level of commitment) - otherwise, it’s just theoretical exercise that cannot prove that the idea is commercially viable.

An incomplete list of MVP types:  …

11 lessons learned while trying to become a data-driven company

4 years ago we founded Missbeez: a mobile marketplace for lifestyle and beauty services on-demand.  For me, it was a significant change from leading a large B2B product to co-founding a small B2C startup. 
From the very beginning, it was clear that data will play a significant role in our decision-making process. We moved fast, made a lot of experimental changes, and didn't have those large customer representatives to talk to when making our decisions. I had to change my habits and replace humans with numbers.

We've embedded Mixpanel, Google Analytics, AppsFlyer, Facebook SDKs, Crashlytics, and a bunch of other tools, we created our own dashboard as well as a unique and addictive mobile dashboard, and deployed a set of real-time logs. It was fun!
Over the first 2 years of our startup, we've learned the hard way that being a data-driven company is harder than it seems.
I would like to share with you some of the lessons learned while working with data. I believe our insight…

How to maintain your product momentum when you’re out of development budget

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product.

If you manage a product in a company with few product lines - it can happen to you as well; new priorities, new initiatives and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

You can sink into self-pity or work with what you’ve got, and what you’ve got is your product, your knowledge, your authority, and most of all: your creativity. 
Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners and more.
There are many things you can do to make the product better and maintain its’ momentum, without involving the development team. Focus on those activities until something changes: a big customer comes in and shuffles the company’s priorities again, a new investment, a significant partnership, etc.Those things …

Is 'the fold' still a thing in today’s scrolling and skimming culture?

We skim through text and scroll naturally through endless content, so does it mean that ‘above the fold’ is finally dead? Or is it still relevant in 2019? As someone who instinctively scrolls, I agree with Josh Porter’s statement that: “Scrolling is a continuation, clicking is a decision.”
If indeed this is the case, then there’s no need to aggressively squeeze in the content above the fold. Designers can triple the whitespaces, use giant images without worrying about pushing some key elements below the fold.  Unless, of course, the fold is still a barrier... I decided it’s time for me to check, and clear this question (for myself mainly), once and for all. 
Here's what I found:

Search results:According to Google (based on the latest study I could find): ads appearing above the fold had a 73% visibility, whereas those below it had just 44%. A dramatic difference.According to Chitika, after analyzing over 22 million impressions, ads placed over the fold showed 44% higher click rat…