The Mobile Spoon

In a world where quantitative data drives so many product decisions, interviewing users is still an important tool for understanding your users and get qualitative insights.

I invited Yael Oppenheim, a market and a user research consultant, and the founder of FitMyTime (a platform for online live personal fitness and yoga classes) for coffee.

Yael was kind enough to share some of her tips about conducting user interviews, and our conversation ended up with me interviewing her for the mobile spoon 😉. Is that a remarkable journalism work or what?


So here's an interview about how to conduct user interviews:


When your product exists, and you’re talking to your users, there’s a clear set of rules to make sure you eliminate biases and get genuine answers. But how do you do this when the product does not exist yet, and there aren’t any users to talk to? You would think that doing user interviews without having an actual product (nor actual users) would make your work more difficult, bec…

Modern professionals are expected to spend time growing their knowledge-base and professional skills through self-learning.

It’s a competitive edge that helps both the employees and the organizations they work for.

Unfortunately, not everyone has the capacity to deal with the wealth of content that exists today, not to mention the time required to read it all. And so, this important task is often getting neglected.
I suffer from this problem too, but with the help of a few powerful productivity tools and some habits, I managed to create a sustainable self-learning framework that helps me read and learn new things every day.

Here are 5 productivity hacks that help me consume quality content faster and more efficiently:

1. Listen to professional podcasts and build a knowledge base with saved snippets Listening to podcasts allows me to enrich my professional knowledge and even save important takeaways without having to spend time in front of a computer.
I do it while I’m at the gym with …

It has been over a year since my post about mobile design trends to watch out for in 2019.  Reading back this post from December 2018, it seems that not much has changed, and many of the trends are still happening: chromeless designs, gestures, gradients, deep flat, big bold fonts, and more, they are still here and will remain dominant during 2020. 

Here’s a closer look at some new mobile trends that will continue to grow in 2020:  1. Dark mode  Yep, I know that's old news already, but you know what they say: "once apple decides to go black, no one can go back...". With the release of iOS13, dark mode has become built-in in every mobile app running on Apple devices.

This is, of course, not just an Apple thing, as Android and Windows also support this mode, but Apple has its' way of pushing such initiatives really fast, with devices that are almost immediately up-to-date with the latest OS version and a developers community that is very disciplined and following Appl…

2020 is here and I thought it would be nice to reach out to some good old friends of mine, leaders in the product space, successful entrepreneurs, and basically check how they were doing.

I apologized for not returning their calls, not being responsive in the last decade or so, and then I practically begged them to answer a few questions that I believe would interest the readers of the mobile spoon.

I asked them to share some important product decisions they've made recently, insights and lessons learned, successes or flops, and finally, I asked them to share some productivity hacks that helped them become so successful in what they do.


They all refused...

But I’m a stubborn guy.

I don’t quit that easily, and plus, I may know stuff about a few of them... and therefore, here we are:


10 successful entrepreneurs and product leaders share their insights and tips about creating successful products in 2020



Here’s what they had to say:




"We're no longer satisfied with simple auto…

Roundups season continues here at the mobile spoon, and this time I've collected a few posts about product management, as founders of your own startups or as product leaders in bigger companies. 
Let’s dig in:

Product management basics Let’s start with some basics:


B2B vs. B2C What’s the difference between managing B2B and B2C products?
Here are 5 things I’ve learned when I switched from a large B2B company to a small B2C startup. 

Product management is all about decisions Unfortunately, in most cases, there isn’t a right or wrong decision, just a set of priorities and constraints. To become a great product manager, you need to get into the right mindset and turn tradeoffs and compromises into your best friends. 

How do you prioritize your product backlog?  There are plenty of methods to prioritize product activities. Here are 5 unusual product management techniques you should try out someday. 

Product management is about improving conversion rates Learn how to use these 84 cognitive b…