Product management basics: conducting user interviews

In a world where quantitative data drives so many product decisions, interviewing users is still an important tool for understanding your users and get qualitative insights.

I invited Yael Oppenheim, a market and a user research consultant, and the founder of FitMyTime (a platform for online live personal fitness and yoga classes) for coffee.

Yael was kind enough to share some of her tips about conducting user interviews, and our conversation ended up with me interviewing her for the mobile spoon 😉. Is that a remarkable journalism work or what?

So here's an interview about how to conduct user interviews:

When your product exists, and you’re talking to your users, there’s a clear set of rules to make sure you eliminate biases and get genuine answers. But how do you do this when the product does not exist yet, and there aren’t any users to talk to? You would think that doing user interviews without having an actual product (nor actual users) would make your work more difficult, bec…

5 productivity hacks to boost your self-learning skills

Modern professionals are expected to spend time growing their knowledge-base and professional skills through self-learning.

It’s a competitive edge that helps both the employees and the organizations they work for.

Unfortunately, not everyone has the capacity to deal with the wealth of content that exists today, not to mention the time required to read it all. And so, this important task is often getting neglected.
I suffer from this problem too, but with the help of a few powerful productivity tools and some habits, I managed to create a sustainable self-learning framework that helps me read and learn new things every day.

Here are 5 productivity hacks that help me consume quality content faster and more efficiently:

1. Listen to professional podcasts and build a knowledge base with saved snippets Listening to podcasts allows me to enrich my professional knowledge and even save important takeaways without having to spend time in front of a computer.
I do it while I’m at the gym with …

Mobile UX design trends to watch out for in 2020

It has been over a year since my post about mobile design trends to watch out for in 2019.  Reading back this post from December 2018, it seems that not much has changed, and many of the trends are still happening: chromeless designs, gestures, gradients, deep flat, big bold fonts, and more, they are still here and will remain dominant during 2020. 

Here’s a closer look at some new mobile trends that will continue to grow in 2020:  1. Dark mode  Yep, I know that's old news already, but you know what they say: "once apple decides to go black, no one can go back...". With the release of iOS13, dark mode has become built-in in every mobile app running on Apple devices.

This is, of course, not just an Apple thing, as Android and Windows also support this mode, but Apple has its' way of pushing such initiatives really fast, with devices that are almost immediately up-to-date with the latest OS version and a developers community that is very disciplined and following Appl…

10 successful product leaders share their tips for creating successful products in 2020

2020 is here and I thought it would be nice to reach out to some good old friends of mine, leaders in the product space, successful entrepreneurs, and basically check how they were doing.

I apologized for not returning their calls, not being responsive in the last decade or so, and then I practically begged them to answer a few questions that I believe would interest the readers of the mobile spoon.

I asked them to share some important product decisions they've made recently, insights and lessons learned, successes or flops, and finally, I asked them to share some productivity hacks that helped them become so successful in what they do.

They all refused...

But I’m a stubborn guy.

I don’t quit that easily, and plus, I may know stuff about a few of them... and therefore, here we are:

10 successful entrepreneurs and product leaders share their insights and tips about creating successful products in 2020

Here’s what they had to say:

"We're no longer satisfied with simple auto…

How to become a better product manager - the best of the mobile spoon

Roundups season continues here at the mobile spoon, and this time I've collected a few posts about product management, as founders of your own startups or as product leaders in bigger companies. 
Let’s dig in:

Product management basics Let’s start with some basics:

B2B vs. B2C What’s the difference between managing B2B and B2C products?
Here are 5 things I’ve learned when I switched from a large B2B company to a small B2C startup

Product management is all about decisions Unfortunately, in most cases, there isn’t a right or wrong decision, just a set of priorities and constraints. To become a great product manager, you need to get into the right mindset and turn tradeoffs and compromises into your best friends

How do you prioritize your product backlog?  There are plenty of methods to prioritize product activities. Here are 5 unusual product management techniques you should try out someday

Product management is about improving conversion rates Learn how to use these 84 cognitive b…

How to design great products - the best of the mobile spoon

Hey everybody!

It’s that time of the year again when all the cool websites collect lame summaries and recaps of their old stuff so that they don’t have to come up with fresh content (and also get a chance to boost their internal linking and page rank…).

Well, I’m no different.

Plus, I’m a huge fan of summary posts.
Hence, this:   So without further adieu, let’s welcome this year’s most popular posts in the categories: UI design and UX Writing:

1. The most comprehensive guide to cognitive biases and how to use them in products  This one is my all-time favorite post (and this blog exists for over 12 years!).

I love it not because it took me hours to collect all of those 84 cognitive biases and design over 40 UI snippets, but because the process was pure joy!

This guide turned out to be pretty useful; it includes plenty of psychological insights, ways to understand human behavior, biases we all suffer from, loads of useful UI/UX tips, small marketing hacks, and tons of practical rules fo…

How to design data tables that don't suck - the 20 rules guide

20 rules for designing and developing great data tables. 

Tables and grids have always been an important UI component for products and dashboards.
And yet, even today, it’s easy to find data tables that are badly designed or deliver an inadequate user experience.

I came up with the idea to write this UI guide (which was written a thousand times before, but not as brilliantly as I'm going to write it...) while doing some maintenance work for our product (yeah, in our startup, the most senior person does the cleaning...).


I went through over 30 different SeaS tools and SDKs that we're using and played with their dashboards to review some numbers, collect some insights, and make minor modifications. I couldn’t help but notice how bad those tables were implemented, in terms of UI design and basic functionality (and those are good Saas products I'm talking about).

Given that I’ve been developing (and using) tables for 20 years (yes, I know I'm old, one day you'…