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Product-led growth - the pocket guide every product person should read

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When you work at a startup, growth is everyone’s goal: marketing budgets are limited, so growth hacking tactics become a way of life. The product becomes the main channel for user acquisition, and retention through a great product experience is a matter of existence.
For the past few years, the notion of placing the product at the center of the business has become very popular among SaaS companies (B2C and B2B), and is known as “product-led growth”. 
A recent report from Pendo shows that 89% of product leaders see their companies as product-led. Startups people may feel like it's old news, but for many SaaS companies, and product people specifically, it’s a real revolution that puts their products in the spotlight as the main pillar for the company's growth. 

Here’s a handy summary for anyone who hasn't joined the product-led bandwagon yet and wants to catch up quickly.  
What's Product-led Growth?  In a nutshell, PLG is a go-to-market strategy that positions the prod…

What's the ideal SaaS free trial length?

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Hey.com is probably responsible for the most hyped email launch since superhuman, but today, after 2 weeks of trial I received this message:





Now, as a user - I'm unhappy: I didn't get a chance to do anything special with the product, so I didn't experience its' value, and there's no way to extend my trial either. I'm stuck. 
As a product person - I'm asking myself are14 days enough to evaluate such a product? 


In most cases, I would think yes; 14 days should be enough, but this case is different: unlike most email apps that let you hook-up to your existing email/Gmail account - this one is a full emailservice, which means you're getting a shiny new email address (@hey.com), but it also means the inbox is pretty empty most of the time, as it does take a while to shift focus to a new email account. 
Now here's the thing: this product positions itself as a new type of email that fights "inbox overflow" and makes email manageable again, but ho…

Put your product to the test with these 6 simple hacks

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Outbound activities are the best way to collect product feedback and validate your ideas, but external engagement is not always available or achievable within budget, timeline, or COVID. 
There are, however, some internalactivities you can do at any given time, that will help you put your product (or idea) to the test, identify flaws, and help you evaluate your decisions. 
Here are a few simple hacks I used on various occasions; they helped me identify gaps in our products, and are all extremely easy to do - in-house. 

1. Turn your mockups into a teaser video So let's assume you don't have a product yet, and instead, you have some fancy designs and some user stories.  
How do you guarantee that everything is covered?  How do you make sure the story fits into place? 
Instead of using some mockups, try to visualize a complete story by turning your mockups into a quick, step-by-step video. 
Think about it as a teaser video (or a GIF), designed to be sent to your customers or pote…

Onboarding is dead, here comes "Noboarding"

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Let's talk about App Clips for a minute, and forgive me Android readers, I know you had Instant Apps since 2018, but as product experts, entrepreneurs, or designers, surely you have to agree that Apple simply does it better with marketing, technology, developers, and users - all fall into the right part of the story.

So watching iOS14 keynotes (and App Clips) got me thinking about the future of mobile apps.

It also reminded me of the early days of our startup Missbeez, and how we used to describe our product as a simple "magic button".

Whenever people asked us what does the product do, we used to say:

"It's just a button. You click on it, and someone comes in and gives you a massage". 
Unfortunately, the reality was not that simple: users had to download our button from the App Store (or Google Play),  go through a long onboarding process, provide their name, email, address, enter their credit card, and only then could they click the magic button.

So much …

How to prepare your data for user segmentation - tips for early-stage startups

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So your product starts to show traction and you want to collect some data and start making data-driven decisions.

It’s time to think about segmentation.

You know the drill:
Different types of users => different usage => different needs => different priorities.
Different types of users => different spend  => different priorities.
Different types of users => different pain points => different messaging.
The list goes on…

You need a systematic, scalable way to divide your users into smaller segments based on the characteristics they share.


Here’s how I think you should do it:

1. Collect as much data as possible At the early stages of a product - scale, performance, and data efficiency shouldn’t be a concern.
The volumes are still relatively low, so you can store as much data as possible, even if you don’t need it right now.

Don’t worry, you’ll have plenty of time to optimize when you’re successful and rich…


2. Make sure it’s all in one place Whether you’re using a p…

Full name vs. first/last name - to split or not to split?

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Some readers have complained that my posts are getting too long.

Well, you’ll be happy to know that I black-listed all of them (they won’t bother us again), but for the sake of making a point, this post will be a short one:

Sign-up forms...
Conversion rates...
You want to collect the user’s name...

Should you go with a single “full name” field or split it to "first name" and "last name"?
My answer is: split it (see? told you it will be short).

The answer is: to split. 
Here's why:

Why you should use a single name field:  For the sake of the sport, here are the reasons to use a single "full name" field:
Better user experience - things go faster when using a single field.
More fields = more friction (unless, of course, you want to create some friction on purpose). Prevent confusion - having one name field eliminates confusion in some places (and cultures) where the name is handled a bit differently (i.e in Japan, Korea, and Romania the family name is pl…

How to select the right matching workflow for your marketplace

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I recently had the chance to help a young startup building a marketplace, and it reminded me of the long process we went through to find and refine our matching workflow (the one that help the buyers connect with the right suppliers). I decided to write this post hoping it will help other marketplaces analyze their challenges and come up with the model that fits their need.

If you’re leading a marketplace product, you know how important liquidity is.
Liquidity describes the chances of a buyer or a supplier to perform a transaction, and although it doesn’t have an accurate formula - it is driven by the number of options (number of buyers/suppliers) relevant to a certain service/product, in a given location and time.

Take speed dating as an example: if you invite 6 people to a speed dating event, the chances of some participants to find a match are pretty low. On the other hand, if you bring 100 people in - some of them will probably be able to find a match, and of course, the matching…

How to leverage friction for the success of your product

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In product design, friction is usually the “bad guy”: a conversionkiller that prevents users from getting things done and accomplishing their goals.
Friction is that thing that causes anxiety, confuses the users, slows them down, or distracts them from doing what they originally wanted to do or what the product wants them to do.
Friction is usually bad for business.  Unless... it’s done intentionally...
There are situations where friction can help the product (or the business) perform better.
Users might still feel frustrated, but “good friction” is usually something that’s planned to achieve a certain goal that is more important than good user experience.
So when can friction be a good thing?
Here are 6 legitimate examples (followed bu some illegitimate ones): 


1. Filtering unwanted users Short sign-up forms lead to higher conversion rates and more users, but sometimes you just don’t want “anyone” to become a user.
Think about early-staged products that are chasing certain early adop…