Five inspiring product leadership stories for this week

Starting the week with 5 great articles any entrepreneur, product leader or product manager will probably enjoy reading: 

1. Steve Jobs: Get Rid Of The Crappy Stuff

Creating better products by getting rid of features 

A fun read about Apple’s relentless focus on creating a small number of simple and elegant products, getting rid of crappy products and crappy features along the way. 
Instead of getting lost in endless requests from customers, sales people, peers and other stake holders - a great product leader should know his product best and learn how to say No when it’s the right thing to do. 


2. How Superhuman built an engine to find product/market fit

Creating better products by finding and focusing on the right users

If you haven’t seen this already - one of the best articles about finding and strengthening your product/market fit.
I’ve written recently about Superhuman and its’ crazy onboarding process. After reading the company’s founder and CEO's article about how they found their product/market fit - things definitely fall into place. 
The article describes how the Superhuman built an efficient features prioritization machine that helps them identify and segment their best users (“fanatics”) and their next target users (“on the fence”).
 Not a short one, but believe me - worth the time to read. 


3. How to shape remarkable products in the messy middle of building startups

Creating better products by focusing on the first mile experience

This one talks about the importance if the first mile experience, and how it has greater impact than any new feature you can add. 
"Whether you’re building a product, creating art, or writing a book, you need to remember that your customers or patrons make sweeping judgments in their first experience interacting with your creation – especially in the first thirty seconds. I call this the “first mile,” and it is the most critical yet underserved part of a product."
I specifically liked this line:
Optimize the first 30 seconds for laziness, vanity and selfishness.

Editor’s note (that’s me, noting about my own text):
I’ve written about the endless need to polish your B2C product and how it reminds me of Curling so without any shame, let me do some self promotion to my own post and include it as number 4: 

4. Five things I learned in the transition from B2B to B2C

Things you should know before you make the switch

If you ever wondered how it would be to move from leading a B2B product to a B2C one, or vice versa - give my article a try. I’m sure there are more differences than only 5, but those were the key ones I found (and still find) fascinating to get used to. 
Leading a B2C product is like playing Curling - you need to keep polishing…


Creating better products through continues iterations 

The fascinating journey of ClassPass, including years of pivots, three major product iterations, rebrands, and good old-fashioned conviction to make it through.
If you are creating a B2C product - this one is for you. 

That’s it for this collection.
Feel energetic and inspired? Now get back to work and make that product of yours even more awesome! 
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