Here's why 3D Touch failed

Hey iPhone users, how many times have you used 3D Touch this week? I use it every now and then, but most users I talk to rarely use it (or "never knew it existed” to quote some of them). 

It has been few years since Apple introduced ForceTouch with the Apple Watch (later called: 3D Touch for iPhones) and it seems like it has not been successfully adopted. With iPhone XR missing this capability, there are now solid rumors that Apple is going to phase it out soon.
It’s easy to tell when a new OS feature is a big hit: - It quickly becomes popular  - Apps developers embrace it and implement incredible features with it - All other players copy it None of those things happened with 3D Touch.  Here’s why I think it failed: 
It doesn’t feel naturalThe original iPhones were all about making things simple, elegant and delightful.  3D touch is exactly the opposite: there’s nothing elegant in pressing your finger hard on a piece of glass. You need to prepare your grip in advance (especially if the p…

I still miss these 2 gadgets because of their unique design

There are products that stay with you long after you stop using them. I recently found my old Microsoft Band lying between my socks and my underwear, and it gave me the idea to write about 2 of my all-time favorite gadgets and why I still find them interesting and unique. It’s because of their design… Microsoft Band: The Microsoft Band was released in 2014 and was Microsoft’s first move in the wearable space. It was a fitness tracker with a unique design and a crazy number of sensors (over 10). I used it for a year or so, before switching to the Apple Watch. The Band had a few design innovations I still appreciate:1 - The screen was located at the bottom of the deviceIf you are wearing a watch, try to lift your hand and look at it. 
Feel that extra effort? You need to lift your elbow in order to enable the rotation of your wrist. 
Now, imagine you are wearing a Microsoft Band, where the screen is placed on the inside of your wrist. Lift your hand and notice how easy it is to rotate your…

How to handle the on-screen keyboard without messing up your app usability

10 Usability rules for handling on-screen keyboard in your mobile apps.  Opening the on-screen keyboard is a common task for mobile apps whenever users are required to enter their details, select a number, type a passcode and more. Unfortunately, bad practices involving soft input methods are a common thing and can be found in too many mobile apps. Bad management of on-screen keyboard results in bad user experience and unhappy users.  Here are 10 mobile keyboard rules for designers, developers, QA engineers and product managers that will help you avoid common mistakes and streamline the use of virtual keyboards in your mobile apps. I believe that applying the below rules will improve your app UX and increase the satisfaction of your users.  1. Open the keyboard by default When navigating to a view where typing is required - open the keyboard automatically and save 1 redundant tap on the first text field. If the user’s main (or only) action in this view is to type something - the app should…

Best of 2018: The Mobile Spoon

2018 is finally coming to an end, and that’s a great opportunity to check what were the most popular posts this year! So here are the top 5 articles of 2018 here at the mobile spoon. 5. 5 Things I Learned In The Transition From B2B to B2C What happens when a B2B guy (that’s me!) starts his own B2C startup?
Who is the buyer? How do you speak with your customer? 
Where are all the IT guys?
Where did all the fabulous customizations go? 4. 12 Reasons Your Presentation Sucks (and how to fix it)We all go to conferences hoping to be entertained while getting some valuable insights.
Often enough the speakers are extremely knowledgeable but the presentations are disappointing. 
This short guide aims to help those presenters (hey, it might be you!) create and deliver better presentations with 12 useful tips.   3. A List of All Operating Systems Running on Smartwatches [Wearables]This one is an old post I wrote a few years ago (before the Apple Watch was even released!) but since it kept getting a lot…

Here’s to trade-offs and compromises. Your product‘s best friends.

We are currently renovating our house. Working with a professional designer made me realize how little I know about interior design but it also thought me that all decision making processes are similar and they all involve dealing with trade-offs .  This morning our renovations contractor realized the door in one of the rooms is about to hide a portion of the window when it’s open.  He suggested we move the location of the window from the center of the wall slightly to the left, stating it’s a small change that doesn’t have any implication on the rest of the work. Sounds simple, isn’t it? All we need to do is move the location of the window a little bit…  
“There are always implications…” (That’s my 20 years of software development experience voice talking…)"Let’s call our designer" I said, “I’m sure there’s a trade-off here, I just don’t know what it is...” I was right. Her answer was short and simple: if we move the location of the window to the left it will be at the cost of…

Design trends in 2018 that will influence mobile design in 2019

It’s that time of year when design predictions are being made.  I’ve read a few great ones, added my own ideas and would like to share some of my predictions for the upcoming year, focusing, as usual, on mobile. Three design trends that started in 2018 will shape the evolution of mobile apps in 2019:  1. There are no more small smartphones. What used to be called phablets (giant phones) are now mainstream.   2. Smart devices no longer have buttons (nor bezels) - they are all-screen. 3. Digital design is getting bolder, more colourful, spectacular and extravagant. I believe that the above 3 will play significant roles shaping up the look and feel of mobile apps in 2019.  Here’s what I’m expecting to see in 2019 in mobile apps design: Less chrome, more content: 1. Bigger screens = more + bigger + richer contentIt’s an marvellous formula. App developers can double and triple the content they show without compromising on clean design principles such as using lots of whitespaces, proper hierarchies…