What to do when you can’t trust your customer feedback

Yesterday I read a great article called What You Should Never Ask Your Customers by David Bradly.The article talks about how asking the wrong questions during customer interviews and user research leads to bad answers and a product catastrophe. It also mentions the moms test, a term I wasn’t familiar with, which is based on the book The Moms Test  by Rob Fitzpatrick.The moms test: “Everyone is innocently lying to you all the time, for a wide variety of reasons and the person who lies to you most is your mother, because she loves you and doesn’t want to hurt your feelings.”(if you’re like me, you’re probably already falling in love with this brilliant premise…) Failing the moms test is easy: all you need to do is ask your customers some really bad questions:1. Ask generic questions such as “how often do you go to the gym?”  A typical answer might be “twice a week”, which is probably a lie, but if you dig deep enough (like, for example: “when was the last time you went to the gym?”) you …

UX writing: a comprehensive guide for designing text in mobile apps

Hey guys, I’m totally excited about this one and pretty sure it’s gonna be a handy tool for all of you designers, UX writers, developers and product managers out there, looking for ways to improve your UX writing and overall UI design work. We all know how hard it is to work with text in mobile apps: it needs to be accurate, sharp, friendly, and yet, minimalistic and perfectly designed due to the limited screen real estate.Copy and microcopy are key ingredients for mobile apps, so I’ve collected this crazy list of 40 tips for better UX writing, copy writing, microcopy, and general UI tips - all involving texts and strings. Hope you find it useful!  Let’s start with some high level tips: 1. Work on the text early because text problems often reveal design problems. 2. Be concise. “Writing is easy. All you have to do is cross out the wrong words.” 3. Be short, but more importantly: be meaningful.  4. Don’t be too serious or too technical. 5. Speak to your users.  Consistency: 6. The strange thi…

Five inspiring product leadership stories for this week

Starting the week with 5 great articles any entrepreneur, product leader or product manager will probably enjoy reading:  1. Steve Jobs: Get Rid Of The Crappy StuffCreating better products by getting rid of features A fun read about Apple’s relentless focus on creating a small number of simple and elegant products, getting rid of crappy products and crappy features along the way.  Instead of getting lost in endless requests from customers, sales people, peers and other stake holders - a great product leader should know his product best and learn how to say No when it’s the right thing to do.  Continue reading 2. How Superhuman built an engine to find product/market fitCreating better products by finding and focusing on the right usersIf you haven’t seen this already - one of the best articles about finding and strengthening your product/market fit. I’ve written recently about Superhuman and its’ crazy onboarding process. After reading the company’s founder and CEO's article about how t…

4 Reasons why mobile ad attribution numbers never match up

If you develop a mobile app and drive new installs through mobile user acquisition, you probably know how tricky it is to measure the ROI of each ad network. Facebook, Instagram, Twitter, Google, they all have their own dashboards with different measurement policies, while you, as the owner of one app, struggle to understand your overall return on ad spend, searching for reliable, accurate and consistent source of attribution numbers. Our approach: having a single point of truth  For us at Missbeez (hottest startup according to WIRED), the strategic decision was to bring back the attribution data from the different marketing channels we use to our own system of records.
We have implemented it by using AppsFlyer, a leading SaaS mobile marketing analytics and attribution platform.Doing so allows us to:Reduce our dependencies on multiple external tools and dashboards Track installs from all marketing channels (including non-ads) in our own consolidated dashboard Have the attribution data …

How I became a Superhuman (email app review)

Review: Superhuman desktop and mobile email app  I first heard about Superhuman when a member of a productivity group I’m subscribed to, asked for an invite to a new email app called “Superhuman”.Being an productivity and email freak who literally tried all the email clients ever invented (seriously: I used ALL of them: Mailbox, Boxer, Newton, Trove, Timyo, Boomerang, Spark, Acompli (Outlook), Edison, Polymail, Redkix, Inboxcube, Hop, Chuck, Unibox, Loop, Astro, Cloze, Missive, Mailspring) - I was immediately intrigued. I entered the discussion searching for an invite link and learned that one of the group members was not accepted to the beta program because his use cases didn’t match the pre-requisites 😳. “Invitees only?! Beta candidates being disqualified?!? That’s exactly my thing!” I thought to myself and headed over to (yes, they really own this domain) to get the app everyone is talking about. A paid betaTrying to register I quickly realized Superhuman costs m…

What Size Should Your iPhone App Be Optimized For? [Design]

It’s been over a year since Apple introduced the all mighty nothing-but-screen (and notch…) iPhone X.
One year later, with 3 new X-style iPhones, and given that most companies design and showcase their apps on iPhone first - I’m asking myself a few questions:

1. Which iPhone model (and size) should we optimize our UI  for?  I knot the theoretical answer is “all of them”. But assuming I need to select one - which one should it be?   2. Should we start small and scale-up or maybe the other way around?  Assuming the answer to Q1 is iPhone X/XS - should the design process start small and scale up or maybe it’s time to change this practice and start big?  3. In a case of a conflict - who wins? The big guys or the small ones?  When a UI design cannot scale up/down naturally, who gets the priority: the big iPhones or the smaller ones?    4. Now that iPhones are all giants, what’s the smallest model we still need to support? Is it still the ridiculously tiny iPhone 5S/SE (320x568)? Or maybe i…

4 Mobile App Development Lessons For This Week

Here’s a great collection of best practices when developing apps (mobile apps and general ones).  Extremely useful and educational!  1. The unpopular product development todo list A perfect list of small “todo” items we often forget about.  Browser favicon, logout option, default user image, empty states, terms & conditions, tab order, empty auto-complete state and many more.  I recommend reading it all and saving this for a rainy day.  Continue reading... 2. The new “Must Haves” for mobile apps to succeed in 2018 A brilliant article talking about Shortcuts and Hooks.  Shortcuts:  Effectively, shortcuts make your funnel less deep, by cutting out some steps. Take Amazon for instance. When you buy a book, it immediately shows you other books people who bought that book purchased. You don’t need to go back and search for other books by the same author, or other books on the same topic. The list is right there in front of you. That’s an example of a shortcut. Hooks:  Hooks broaden the top of your…

12 Reasons Your Presentation Sucks (and how to fix it)

So you had to present in a large conference and the feedback was not that great…It can be the audience’s fault of course… but maybe… just maybe, it’s you who failed to deliver.Here’s a quick check-list with common mistakes to avoid when working preparing a presentation:1. You start your preparations too late You are a busy man with a successful career but when you stand on a stage you are all alone and exposed - get prepared. I usually start preparing my slides 4 weeks in advanced because I know how hard it is for me to free up the time and concentrate on the creative work. I’ve seen so many brilliant people fail with their presentation simply because they didn’t invest enough in it. 2. You don’t spend enough time planningLike any project, presentations need to be planned ahead:The message you want to deliverThe openingkey takeawaysCrystalize your message, structure your slides, hold a note with ideas and key sentences you wish to use and make sure to write down any idea that pops to …