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Jan 30, 2015

3 Serious Reasons Why Responsive UI is Important for Enterprise Apps

Responsive UI 2

There are tens of different articles talking about the advantages of Responsive Web Design (RWD) for websites. From SEO to flexibility, mobile support and cost effectiveness, it is clear that Responsive Web Design brings a lot of clear benefits. In the world of enterprise, however, the term “Responsive UI” is hardly used, or to be more accurate, not as popular as it is among web designers.

Well, I think that Responsive UI holds dramatic advantages for enterprise applications, and here’s why:

1. Enterprise apps should run on any device

Responsive UI is often discussed in the context of websites, but many of the enterprise apps are web-based.
True, they are far more advanced than simple websites, but the benefits you get from being able to access them from any device, mainly smartphones and tablets – remain.

Responsive UI, in the context of enterprise apps means that employees can connect to their working tools on the move, or from their personal (or corporate) mobile devices while working from home, or if needed - during the evenings or weekends. All of this – without developing a second (or third) version of the application.


2. Lower Maintenance Costs

Who is the UI designer for enterprise products? You would think it’s the one who designed the product, right?
Well, not exactly...
Many of the tools used by enterprise companies are built using dedicated platforms or development IDE’s designed to provide maximum flexibility and pass most of the control to the “implementer”.

In the world of consumer products (or modern, simple cloud-based products) the role “implementer” doesn’t exist, but when large projects are involved – the implementers are sometimes the company’s own IT or come from a third party, and they have the power to define how the application looks like and how it behaves. Their role is to work with the business people and define the forms, the UI layout, the workflows, etc.

That’s a lot of work.

Having strong responsive UI capabilities in those platforms will reduce the amount of work the implementers need to invest; instead of creating one form layout for a smartphone, one for a tablet and one for a widescreen desktop – the implementers can configure only one form which will automatically “adjust” itself (optimally of course) to the screen size.

And keep in mind that responsive UI is not only about UI layout. There are other capabilities such as reacting to touch event, finger gestures, peripheral hardware support (camera, barcode, NFC, etc.) which are part of the “responsive UI” basket.

ClickMobile Responsive Grid - The Mobile Spoon

Here’s an example from my product: ClickMobile:

ClickMobile is an enterprise mobile platform for field employees which is widely popular among service organizations. The platform provides powerful rapid development tools (mostly visual, business oriented, and code free) as well as a developer SDK (for code-level development) and a set of readymade business apps.

To provide an extremely powerful designing environment – our visual form editor has some really cool responsive UI capabilities. To be more specific: you can design 1 form which will look like a mobile form on smartphones and will expand (and reshuffle itself) to look like a natural windows form on desktops (that means it will not just stretch itself). In addition ClickMobile has plenty of responsive layout capabilities (all automatic!) that will make the mobile apps look like sophisticated desktop apps without spending time redesigning them on each media, and that includes split views, side panels and much more. 

For our large customers, it means they have to worry about designing only one user settings (kind of like templates – based on their specific needs) which will fit all devices. How cool is that? 

3. Usability

Enterprise apps can get complicated at times.
Complicated forms, long processes, context-specific business logic, validations, you get the picture.
Employees should know those processes and follow them, while the products they use are required to provide the best experience to ease and simplify those processes.

Responsive UI can simplify things by defining a consistent experience through the entire range of devices: from smartphones to desktops.

Responsive UI

True, the layout is expected to change according to the screen real-estate, and possibly some capabilities should be exposed or hidden based on the device type – but the majority of the app, including the behavior of every UI element is the same across all devices. Having a consistent behavior across different devices means better user experience, easier onboarding process, faster learning, and less human mistakes.


Responsive Web Design is great for websites, but the idea behind responsive UI is applicable for applications as well, and in the context of enterprise, those are often web applications which are required to run on all mobile devices in an optimized (and natural) way, and provide value and great user experience to all the employees.

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Jan 25, 2015

On Demand Webinar: The Impact of User Interface on Productivity


What is the difference between user experience and usability?
Why shouldn’t you use bold fonts?
Why are popup messages evil?
Why do I hate my car’s media player?
How long does it take before a visitor navigates away from your site or deletes your app?

User Interface Presentation

Who really controls the software User Interface in the Enterprise?  
What is the most important factor impacting usability which is not even visual?
Who invented flat design?
What advantages do flat UI has besides a modern look?

Bath   Flat Microsoft

How to select the right color for your action button?
What are delightful moments in software and how can you develop some?
What is Material Design?

Answers to those questions and many more in a 200 slides long presentation which was recorded a few months ago as a webinar.

In the webinar I tried to cover the many aspects of user interface and how they impact the success of a software, app, or an enterprise solution.

Flat Shoes   ipod   

There are over 50 tips embedded within the presentation, some of them are high level, while others are detailed and can be applied on any software, website, mobile app, or even presentation or a document. Took me a while to collect all the material for this project – and I sure hope you will find it useful.

Flat vs. shadows

Head over to the webinar link to start watching.

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Jan 21, 2015

Will Microsoft’s Windows 10 Break Mobile Status Quo?


What a day! Windows 10 is just around the corner and it’s about to arrive packed with candies.

Without getting too detailed with the list of features, one thing is clear: Microsoft is throwing everything it can into the Windows 10 basket; phones, games, music, videos, cloud storage, office, maps, apps, a new browser, Cortana, start menu, augmented reality, you name it. It’s a war zone, and Windows 10 is the gigantic devastator (transformer) robot assembled by many constructicons in order to be used as a game changer when normal weapons are no longer efficient.

So what can we take away from today’s announcements?

Microsoft is taking the lead with unified platform for all devices.

Today there is no real platform that works across all device types (and forgive me Ubuntu for not counting you in, 3 years are more than enough to wait for a phone version…).
iOS? Not yet for desktops.
Android? Same.
ChromeOS? MacOS X? Not for tablets or phones.
The only operating system designed to run naturally on all devices is Windows 10. Microsoft missed the opportunity to make this dream come true few years ago with Windows 8, but better late than never.


What does it mean?

Microsoft knows it cannot win the mobile battle with the current Windows Phone. The apps gap will not be closed as long as the market share remains lower than 5%, and without closing the apps gap the market share will not grow. It’s a vicious circle. A dead end for Windows Phone. This is why Windows 10 doesn’t have a special version for phones. It’s just Windows 10. But it runs on phones. And so will the apps.

You may not have proper Twitter, Instagram, Pocket and Feedly apps for Windows Phone with that funny 3% market share, but you will definitely have those apps for the full Windows 10 release which will potentially scratch the 15%-20% market share still within 2015. This means that those universal apps will also be available on Microsoft’s smartphones without an extra effort.

The big brother is coming, and he is bringing his big guns

Windows 8 suffered from a very slow adoption rate (slower than Vista!) reaching 15% market share in more than 2 years. While this number is still higher than Mac OS, Microsoft cannot afford to wait that long with the next version of Windows.
Windows 10 must become popular fast, and in order for that to happen, Microsoft is willing to give up on many things.

First, the upgrade will be free.
This means windows 8 and Windows 7 owners will be able to get the new OS without extra payment – as long as the hardware is sufficient and as long as (and here comes the catch) they do it within the first year. Did I say already that Microsoft wants some quick wins?

Second, Windows 10 comes pre-packed with a lot of free goodies:
OneDrive, Office, new Outlook, a built-in Xbox app, and more.
For some people this will not be a game changer, but for many others it might be.

Xbox and Windows 10

Third, there’s the momentum thing. A lot of Technology. Included.
Microsoft is working hard to regain momentum and reclaim its’ legitimate position as the biggest software giant.  
The efforts include creating free, cross platform software (such as Office for iOS), embracing competitive platforms such as Android and Linux, turning legacy assets (such as .Net) into open source, and releasing tons of new stuff, from new Office tools, to new experimental, buzz-generating products and apps such as Microsoft Band and Microsoft Health.
Windows 10 continues with this line by incorporating innovative technology such as Cortana, augmented reality (with HoloLens), touch-friendly apps, Xbox app (for gaming) and more.

Microsoft HoloLens


No doubt, Microsoft’s Windows 10 has the potential to be big. Big for consumers, big for the enterprise, big for the future of Microsoft.

There are, however, 2 risky areas I think worth mentioning:

  1. How “transparent” will it be for developers to build “universal apps”?
    From what I know so far (mainly relevant for Windows 8.1 and Windows Phone universal apps) – developers need to invest some extra thinking and effort in order to make their apps “universal”. The effort includes some technical work (such as holding multiple projects with linked source files compiled into different output files), and some design work (as some UI elements do not fit smartphones while other UI patterns do noe utilize the desktops screen real-estate.
  2. How great will the user experience be when running Windows 10 on phones?
    Will it feel natural? Will it feel similar to using Windows 8.1 on tablets? (hint: very bad…). Will it be sexy?
    Microsoft took a bold challenge with Windows 10. I seriously hope it will not become a farce.
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Jan 19, 2015

What is the Most Popular Software Development Language?


Java or .Net?
Native or Web?
Objective-C or Swift?
Python or C++?

I took the time to explore what is the most popular software development language in the world and ended up comparing few interesting reports and reaching one clear conclusion:



According to CodeEval the most poplar coding language is Python:


The top 6 most popular languages according to CodeEval are:

  1. Python (30.3%)
  2. Java (22.2%)
  3. C++ (13%)
  4. Ruby (10.6%)
  5. javaScript (5.2%)
  6. C# (5%)

More about this report and how the data was collected in here.



According to Gartner’s Programing Language Index for late 2014 Java is the number one development language in the world. The full list contains some new comers such as Apple’s Swift (ranked 29 already, which is pretty impressive).

The top 10 list includes the following:

  1. Java
  2. JavaScript 
  3. Python
  4. C
  5. PHP
  6. C++
  7. Ruby
  8. C#
  9. Perl
  10. Objective-C

Mobile Spoon Microsoft Band

5 Reasons Why Microsoft Band is the Coolest Wearable Today



Analyst firm RedMonk monitored StackOverflow discussions and GitHub usage. It came up with similar results like Gartner with JavaScript and Java leading the software development languages race:

  1. JavaScript
  2. Java
  3. PHP
  4. Python
  5. C#
  6. C++
  7. Ruby


IEEE Spectrum:

According to a combined research that included IEEE, Xplore, Google, and GitHub, Java is the most popular development language. C, C++, and C# are following.

  1. Java
  2. C
  3. C++
  4. C#
  5. Python



Hello World Open

Hello World Open is an international coding competition where teams develop an AI for a race car in various programming languages. Based on the work of 2345 teams – the following chart was created:

development languages hello world

Final results?

  1. Java
  2. Python
  3. C#
  4. JavaScript
  5. C++

Read more in here.


TIOBE Programming Community Index

TIOBE programming community index is a measure of popularity of programming languages, calculated from number of search engine results for queries containing the name of the language. The index covers searches in Google, Google Blogs, MSN, Yahoo!, Baidu, Wikipedia and YouTube.

  1. C
  2. Java
  3. Objective-C
  4. C++
  5. C#

tiobe programming index

Check out the TIOBE live report page.


Google Trends

I selected a few of the hot languages and ended up with the below trends. Seems like Java is the by far the most popular language when it comes to google search, but pay attention to the steady decline that can be seen across years. This decline is also seen by other reports across the years.

Development Languages Google Trends


There are natural differences between the reports but one thing is pretty clear: Java is the only language that is ranked 1st or 2nd in all of the reports so I think it’s safe to say that Java is the most popular development language today (which actually makes sense given the variety of possibilities to use it server side, client side and mobile (Android)). Right after we can see JavaScript, PHP, C++, Python and C#. 

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Jan 16, 2015

5 Reasons Why Microsoft Band is the Coolest Wearable Today

Mobile Spoon Microsoft Band

It has been 10 days since I got my Microsoft Band and after wearing it 24/7, tweaking it (using Pimp My Band), and working out with it in the gym and outside, I think that the Microsoft Band is the coolest wearable around.
Definitely across the 2014 models.

Here are 5 Reasons Why Microsoft Band is the Coolest Wearable Today.

1. Design

The Microsoft Band is a combination of an activity tracker and a smartwatch. It is noticeable both in the functionality side and in the overall design. While current smartwatches are too bulky to be considered as fashionable objects, the Band is sportive and slim while at the same time thick enough to make a statement. I love the way it sits on the hand.

Plus there’s the unique screen display. I just love it. It’s colorful, flat, and designed to be placed on the inside of your wrist. How freaking cool is that? I think that from all aspects, the Band has the coolest shape across all wearables, and since a wearable is also a fashion object – I think it’s important.

Band on hand

2. User Interface & Notifications

The UI concept of the Band is actually much nicer than the one in Android Wear. Instead of focusing on notifications that stay forever on your screen (until you manually dismiss them one by one… by one… by one…) – the Band is using Live Tiles, just like Windows Phone. That actually makes a lot of sense because the notifications are much lighter (they disappear after a few seconds) and if you want to dig into historical ones you have the different tiles.

Microsoft Band UI

Usability wise, the Band is wonderful. I hope that future updates will bring more capabilities to the notifications and longer text in emails.


3. A Truly Cross Platform Wearable

With 4% market share for Windows Phone, Microsoft made a smart move making the Band multi-platform.
I’m using the Band with a Windows Phone device but it works smoothly with iOS and Android through the cross platform Microsoft Health app. Microsoft seems to be more self-aware lately and a product like the Band can only succeed with such kind of approach.

 Microsoft Band is Cross Platform

4. The Perfect Activity Tracker

The Microsoft Band has a lot to offer when it comes to sports. The functionality includes heart rate monitoring, calories, steps, gym workouts (pretty rare for activity trackers), built in GPS (to store routes without having to carry the phone with you), and many other capabilities (some of them are not even exposed yet by the app or the Band). That’s more than most activity trackers out there! (Although I miss the ability to count stairs – something I had with the Fitbit).

Microsoft Band

In a time when most people will either go with a smartwatch or an activity tracker (or none…) – the Band provides a powerful mixture of the two without compromising on the sports related features.

5. Battery Life

According to a research from Endeavour Partners, one-third of American consumers who have owned a wearable product stopped using it within six months. I think it’s because wearables still miss some “must-have” features while at the same time their battery life is pathetic (for instance, the LG G Watch lasted less than a day, which is not something anyone can live with).  I cannot say the Band has amazing battery life, but during the day it never runs out of power, no matter how much I use it. Formal documentation talks about 2 days, I think it’s less, but definitely more than a full working day including a 90 minutes workout.


Bonus Item: Personalization:

The Microsoft Band has other advantages I did not include in my “top 5” list. One of them is the ease of customization. There are nice ways to customize the UI through the Microsoft Health app, plus a very nice app called Pimp My Band that adds many options to change the background (color or image) and accent colors.

It took me hours (and many different apps) to find 1 decent Android Wear Face (for the LG Watch) and I still wasn’t happy. The Band looks amazing and took seconds to personalize. Great job Microsoft!

Microsoft Band Personalization  pimp my band

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Dec 5, 2014

5 Addicting App Games To Try

app game

With app stores growing more cluttered, it's getting harder to identify those actually worth downloading. That's particularly true in gaming, where there seems to be new "featured apps" and fresh selections from established developers just about every day. To help you sift through the endless options, here are five genuinely addicting and fun games I'm recommending this December.

Only One

Updated in August, Only One isn't a brand-new game, but it's become one of my go-to addictive gaming getaways. The format is simple: you control a small character running about on a cliff top battling various enemies as they appear. In striking down your enemies or knocking them off the edge of the cliff, you can regain health and gather "power," which is actually currency to be used for upgrades. The design of the game has a great indie feel to it, relying on an intentionally retro look while the gameplay is addicting without being frustrating. Yes, there are in-app purchase options, but this is a rare freemium game that you can fully enjoy without buying anything. The purchases are purely for those who want shortcuts or simply want to experience all of the various upgrades you can get. Touch Arcade said it best: this is a game with "depth well bey ond what you would expect."


Designed specifically for iPhone 6, Vainglory has taken the title as the best mobile MOBA game out there. For those unfamiliar with this term, it stands for Multiplayer Online Battle Arena, and that pretty much sums up the game. You compete in a battle format against other real players in real time to control the arena and, in this instance, destroy the Vain crystal of the enemy team. It's not only incredibly addicting (just try not playing again if you lose), but it's a beautiful game taking full advantage of the sharpness and quality of the new iPhone.

Betfair Bingo

I'm not typically one for casino apps, mostly because they're somewhat clumsy. The app version of the Betfair bingo platform, however, was updated for iOS devices just this November and it comes across in a clean and professional way. The design is sleek and sharp, the game offerings are clear (with real-money options for those interested), and it's altogether simple and easy to play. That's all that many people want from a casino game as opposed to the bells and whistles that complicate so many of the app options out there. It's obviously best suited for people who are already fans of bingo, but it's definitely worth a try for anyone.



A brand-new game and an inventive new sort of puzzle, Dwelp is one of the most engaging games in any app store at the moment. It does cost £0.69 in the iOS app store. However, it doesn't rely on in-app purchases and it's a pretty extensive game, so it's worth the cost. The game shows you dots on a grid and challenges you to link up those of the same colour without locking them in place too soon. It's almost like a bizarre blend of a match-the-dots format and a sudoku brain teaser. A YouTube preview of the game clarifies exactly how it works and shows the addictive potential.

Kiwi Clapas

Kiwi Clapas
I almost wanted to dislike this game because of its blatant attempt to become the next Angry Birds. But after giving it a shot, I have to say it's incredibly entertaining. Basically, you're presented with an area containing a number of "kiwis" (little cartoon bird characters) and challenged to contain them in as small a space as possible by drawing walls around them. There are more kiwis as you advance, and you benefit more from containing them in as few moves as possible. That makes it easy to continue challenging both yourself and the game. It's simple, and maybe not a game you'll stick with long term, but for a short binge here or there Kiwi Clapas is surprisingly engaging.

This is a guest post by Brad Jenkins.
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Nov 18, 2014

Is iPhone 5C Still Relevant?

[Sponsored Post]

When Apple released the iPhone 5c, a lot of people were left scratching their heads. Many couldn’t figure out why Apple would release a device that wasn’t as good as the 5s, and more importantly, also was more or less the equal of the earlier iPhone 5, but in a different case. There were arguments that the 5c was set to target newer markets, emerging markets, and a number of other things, with Forbes even chiming in on the subject.

However, the reasons are relatively immaterial. A lot of people bought the iPhone 5c. While it might not have been as many people as Apple analysts had hoped, there were still plenty of colourful iPhone 5c handsets floating around the mobile world. People who bought them weren’t complaining, and everyone was embracing the iOS sphere, just like they have with every other iPhone that’s ever been released. With that in mind, here are the top seven reasons you should consider an iPhone 5c.

1) Ergonomics: By far the most ergonomic feeling handset Apple has released since the iPhone 3GS, it’s an appealing and easy to use phone. Reminiscent of the old polycarbonate MacBooks, it’s a bit of a retro throwback. A lot of people, including a number of designers, loved their iPhone 5c phones. In fact, according to Mashable, the 5c is “Unapologetically Fun”.

2) Front Camera: The selfie, or front facing camera, of the iPhone 5c is significantly better than the older iPhone 5 camera. It takes better and clearer photos, and the differences are very obvious when compared side by side with the older iPhone 5 front facing camera. It has an improved sensor, and better pixel density, which is makes photos shine.

3) Style: One thing too few people considered about the colourful plastic body of the 5c is that they eliminated the need for a secondary case. Most of the time our thin and sleek phones end up stuck in rubberized or polycarbonate cases that are, well… colourful. The iPhone 5c skipped that step by building the phone into a case that is already covered in polycarbonate, and available in more than one colour. This gives fashion conscious people the ability to choose what they want from their phone colour, without bulking up the slim phone design with a fat case. To quote Jony Ive, the iPhone 5C is "beautifully, unapologetically plastic."

4) Battery: The battery is an improvement over earlier devices, and can last up to three days of normal and varied use. While it won’t last that long if you’re constantly playing Angry Birds or Candy Crush, normal use has seen a boost, with a reported two hours of increased talk time.

5) iOS: While this is a turn off for some, those who love and use Apple products will find all of the features of Apple’s latest operating system working just fine on their 5c phones. Air Drop, FaceTime, and of course the Apple iMessage system are just a few of the great perks that come standard on the device. Again, it’s not ground breaking new tech, like the Apple iPhone 6, but it’s a solid workable phone that looks and handles great, supporting all of the features of iOS8.

6) Video: The 5c has the same great video capture and rear camera quality the iPhone 5 had. This means you can record great video with your 5c, while also being able to take amazing photos. That’s not to say that you won’t later want to upgrade to a better phone if you’re a video junkie, but rather that normal users will not be disappointed in the video or camera functions of this phone. It holds its own, and takes beautiful video.

7) Storage: We’re fans of the 32 GB storage options, but you can also get 16 GB, or even 8 GB. However, the smaller memory phones aren’t high marks for us. An 8 GB phone will fill up almost overnight, while a 16 GB model will perhaps last through a few weeks or maybe even a month of apps, photos, and other installs. While you can always use iCloud to offload those things, it’s just an all around better option to go with the 32 GB model out the gate, and not stress over your storage or viewing options. Nothing’s worse than trying to take a photo or video and finding out that your phone memory is full.

The iPhone 5c is a solid device. It’s colourful, and the plastic is pleasant to hold, not feeling cheap or off market like many competing phones in plastic cases. Especially for younger generations and kids, who like the bright colours, it’s a great way to personalize and enhance your look without digging too deep into your pockets. Priced from about £350, it’s not the most powerful (or expensive) device Apple offers, but it’s a good phone that you’ll enjoy using.

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Oct 28, 2014

Webinar: The Impact of Mobile User Interface on Productivity

User Interface Presentation

Hi all,

I am delighted to invite you to a webinar I’m giving on one of my favorite topics: User Interface.

We all know this topic, we all talk about it, we all know what we like and what we don’t like about user interface, and we all have experience with bad user examples. And yet, analyzing user interface for many years, working with software and mobile apps, I’ve collected a few interesting points I believe would interest you.

Software trends, usability tips, design tips, flat UI, responsive UI, how to design a workflow, how build clarity in your software. I will review a very long list of tips and best practices and hopefully you will find it interesting. so get ready to a celebration of UI with tons of screenshots, mock-ups, and real world examples everyone can relate to.

The webinar is tomorrow, October 29th, 11:00am EDT/ 15:00pm GMT. 
To register, head over to this registration page:

The Impact of Mobile User Interface on Productivity

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Sep 9, 2014

5 Things To Love About The Apple Watch And 5 Reasons To Skip It

Apple Watch 5

Watching the Apple announcement today made me feel like packing some stuff and standing in line with all the crazy people. iPhone 6 looks very nice: finally some curved edges that will make it nicer to hold the phone, and some cool new size-relate features like the split view. The overall design was a bit of a disappointment at first, but I still think its one of the best looking phones you could find these days.

And about the watch…

Few weeks ago I wrote about 10 Reasons Why You Probably Shouldn’t Buy an LG G Watch.
I wrote it after trying out the G Watch for a few days and realizing the watch is close to being a useless beta version of what is expected to come.
And indeed, as I wrote in that post, the Apple Watch announcement presented a polished story, crystalized and appealing, that makes you want the gadget even though you know you don’t really need it.

Apple Watch

Here’s 5 things I really liked about the Apple Watch, followed by 5 reasons why I think buying it is a mistake (that I’m definitely about to make).

5 Things to Love About the Apple Watch:

  1. Design Options: unlike the iPhone and iPad, the Watch is presented as a personalized fashion product with a lot of customizable options. I like it. The watch looks very nice and many of the design options are actually appealing.
  2. Health & Activity Tracking: as a FitBit Force owner I learned that activity trackers can really help you get motivated to exercise more. Since I spend most of my 4-times-a-week gym practice on reading emails and exploring new shoes –  I found that the FitBit motivates me to walk more and climb more stairs (reaching an average of 20 floors per day!). I would love to see more capabilities around health and activity tracking wrapped inside fancy UI and cool features. I know Apple’s API’s will make it possible for developers to develop great new apps around this area of functionality.
  3. Digital Crown: what a name… what a series of names… have you noticed Apple did not give a name to that button below the digital crown? It’s the only button, cable, feature, box, they haven’t named in the past 7 years, and in their website they just call it; “the button under the digital crown”…
    In any event, I enjoy exploring new input methods and just like trackpads in the old days, joysticks and styluses, I am interested to learn how this thing feels like, especially with that weird yet refreshing homescreen. Suddenly multi-touch seems like a boring technology isn’t it…
  4. Digital Touch: Sure it’s stupid, and of course it will not make me more productive, but hey, I thought the same about FaceTime and iMessages and those are my favorite features in iOS. I’m sure I will enjoy playing with all sorts of new communication options. Not including “YO” of course.
  5. Functionality Beyond Notifications: One of the things I didn’t like about the LG G Watch is the fact that the only actions I could make with the watch were to read the notifications and dismiss them, while anything beyond that required that I will open the “full app” from my Android phone.
    Apple managed to present new use cases that demonstrated new capabilities directly from the watch and that is before publishing those API’s to the developers, which I’m sure will turn them into super cool features in their apps. We are just scratching the surface right now with wearable capabilities and seeing some apps that take the watch beyond just notifications is a positive sign.

There were some other nice features demonstrated today, one of them was loading songs to the device which seems like a very important (and basic) capability.

Apple Watch 4Apple Watch 3 Mobilespoon

5 Reasons Why Buying an Apple Watch is a Mistake

(mistake that I intend to make…)

  1. Price
  2. Design. Overall I like it, but I suspect it’s a bit too chubby. I was hoping for a watch that will be thinner.
  3. Battery life: not that we know too much about it, but since it was not mentioned in the keynotes today, I am suspecting that just like the LG G Watch – the battery life is going to be unacceptable, and by unacceptable I mean less than 1 day. 
    There are rumors that Apple postponed the release of the product to keep improving the battery life which means that it is most likely going to be an issue anyhow.
  4. It’s G1. Historically, generation 1 devices become outdated much faster than later models. If the average time it takes for a device to look lame is 2 years, then with generation 1 models it often take 1 year. Something that takes you back to the price problem…
  5. Apple Watch? Is it a typo in the name? Where did the “I” go?
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