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Design trends in 2018 that will influence mobile design in 2019

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It’s that time of year when design predictions are being made.  I’ve read a few great ones, added my own ideas and would like to share some of my predictions for the upcoming year, focusing, as usual, on mobile. Three design trends that started in 2018 will shape the evolution of mobile apps in 2019:  1. There are no more small smartphones. What used to be called phablets (giant phones) are now mainstream.   2. Smart devices no longer have buttons (nor bezels) - they are all-screen. 3. Digital design is getting bolder, more colourful, spectacular and extravagant. I believe that the above 3 will play significant roles shaping up the look and feel of mobile apps in 2019.  Here’s what I’m expecting to see in 2019 in mobile apps design: Less chrome, more content: 1. Bigger screens = more + bigger + richer contentIt’s an marvellous formula. App developers can double and triple the content they show without compromising on clean design principles such as using lots of whitespaces, proper hierarchies…

What to do when you can’t trust your customer feedback

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Yesterday I read a great article called What You Should Never Ask Your Customers by David Bradly.The article talks about how asking the wrong questions during customer interviews and user research leads to bad answers and a product catastrophe. It also mentions the moms test, a term I wasn’t familiar with, which is based on the book The Moms Test  by Rob Fitzpatrick.The moms test: “Everyone is innocently lying to you all the time, for a wide variety of reasons and the person who lies to you most is your mother, because she loves you and doesn’t want to hurt your feelings.”(if you’re like me, you’re probably already falling in love with this brilliant premise…) Failing the moms test is easy: all you need to do is ask your customers some really bad questions:1. Ask generic questions such as “how often do you go to the gym?”  A typical answer might be “twice a week”, which is probably a lie, but if you dig deep enough (like, for example: “when was the last time you went to the gym?”) you …

UX writing: a comprehensive guide for designing text in mobile apps

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Hey guys, I’m totally excited about this one and pretty sure it’s gonna be a handy tool for all of you designers, UX writers, developers and product managers out there, looking for ways to improve your UX writing and overall UI design work. We all know how hard it is to work with text in mobile apps: it needs to be accurate, sharp, friendly, and yet, minimalistic and perfectly designed due to the limited screen real estate.Copy and microcopy are key ingredients for mobile apps, so I’ve collected this crazy list of 40 tips for better UX writing, copy writing, microcopy, and general UI tips - all involving texts and strings. Hope you find it useful!  Let’s start with some high level tips: 1. Work on the text early because text problems often reveal design problems. 2. Be concise. “Writing is easy. All you have to do is cross out the wrong words.” 3. Be short, but more importantly: be meaningful.  4. Don’t be too serious or too technical. 5. Speak to your users.  Consistency: 6. The strange thi…

Five inspiring product leadership stories for this week

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Starting the week with 5 great articles any entrepreneur, product leader or product manager will probably enjoy reading:  1. Steve Jobs: Get Rid Of The Crappy StuffCreating better products by getting rid of features A fun read about Apple’s relentless focus on creating a small number of simple and elegant products, getting rid of crappy products and crappy features along the way.  Instead of getting lost in endless requests from customers, sales people, peers and other stake holders - a great product leader should know his product best and learn how to say No when it’s the right thing to do.  Continue reading 2. How Superhuman built an engine to find product/market fitCreating better products by finding and focusing on the right usersIf you haven’t seen this already - one of the best articles about finding and strengthening your product/market fit. I’ve written recently about Superhuman and its’ crazy onboarding process. After reading the company’s founder and CEO's article about how t…